Its actually KVIC - Everything honey to footwear to soaps to clothes. Its annual revenue Over 14 billion dollars that's double HUL and ITC.
The Brand called Khadi and Village Industries Commission (KVIC) Indian Govt is making towards promoting Khadi is phenomenal.
Currently, the market for khadi textile and clothing is worth half a billion dollars.
In the world, there are more than 1300 sellers and around 4,000 buyers.
In the last eight years, demand for khadi fabric has grown by more than 3.5 times and takes only 5% of water used to make other fabrics.
If a few fashion brands make it hot, it can become the "old money fabric" of choice like linen.
Khadi Kurti business details:
https://www.kviconline.gov.in/pmegp/pmegpweb/docs/commonprojectprofile/KhadiKurti.pdf
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