In a time of rising prices, India is selling rice under the name Bharat at INR 25 per kilo.

  The Government will now sell rice under the Bharat brand at 25 rupees a kilo in order to rein in soaring prices of rice, according to an official from the Ministry. This will be sold through the National Agricultural Cooperative Marketing Federation of India (Nafed), National Cooperative Consumers’ Federation (NCCF) and Kendriya Bhandar outlets.

 In November, the prices of cereals rose to 10.17 per cent, up from 6.61 % reported last month, pushing food inflation higher to 8.70% in November compared with 6.70 % a month earlier. Almost half of the total consumer price index is driven by food inflation.